About Clonable

Clonable - your cloning & localization tool for website & webshops.

E-mail
info[@]clonable.net
Phone number
+31 492 77 52 69
Address

Business Center Gemert
Scheiweg 26
5421 XL Gemert

Case: station7.nl

Case: station7.nl

Station 7 is a home furnishings store with branches in Druten and Wateringen, including an online webshop. The store sells sturdy, rugged and industrial furniture along with leather chairs, stools and sofas. The Dutch webshop was doing very well for a while, but the number of Belgian visitors was lagging. Therefore, at the end of 2019 the Belgian version of the webshop, station7.be was created.

Within 1.5 years, the number of Belgian visitors was more than 10 times higher than before the clone was created.

On the right you can see a graph of the number of visitors to the cloned website. It took Google a while to pick up the site, but after that, the growth went sky high. Within 1.5 years, the number of Belgian visitors was more than 10 times higher than before the clone was created.

As you can see in the list of keywords on the left, the Belgian clone has many top 10 positions for large search volumes, which certainly contributes to the number of visitors per month. There are also many top 10 positions with somewhat smaller search volumes, but these are also important terms to score on. What is clear is that the site scores well on important general search terms.

What changes have been made to station7.be via Clonable?

  • A number of words were translated into Flemish, so chair was translated into seat, couches became salons, hockers became poufs and showroom was translated into toonzaal. This ensures that the Flemish visitor feels more at home.
  • Shipping: on the Belgian site it says 'free shipping in Belgium' on the Dutch site this was '... Netherlands and Belgium'.

Besides increasing the number of visitors, the number of Dutch visitors to the Dutch site also shot up after the Belgian clone was created. All this without making too many changes to the Dutch site. So Clonable made a lot of progress!