Over the past decade, international link building has become an increasingly important part of SEO. As the Internet has become more globalized, companies have had to adjust their link-building strategies to account for a greater number of target markets.
There are a number of different approaches that can be taken when it comes to international link building. Here are five of the most effective strategies:
1. Identify international linking opportunities
One of the first steps in any international link building strategy is to identify opportunities for links from other countries. This can be done by conducting a link audit of your existing backlink profile, looking for foreign supplemented links from other countries.
You can also use a tool like Moz's Open Site Explorer to examine your competitors' backlink profiles. This can give you an idea of which foreign websites are linking to them, and whether there are opportunities for you to get links from the same sources.
2. Create international landing pages
If you want to target foreign markets with your link building efforts, it is important to have a web presence in those countries. You can achieve this by creating international landing pages on your website.
These pages should be optimized for the target market, with local keyword research and copywriting that appeals to the cultural norms of the audience. It is also important to make sure the pages are properly linked from your website's navigation so they can be found by search engines and potential visitors.
3. Develop partnerships with international websites
One of the best ways to get links from foreign Web sites is to develop partnerships with Web sites that are already popular in those markets. This can be done by guest blogging, collaborating on infographics or other forms of content, or simply going to the webmasters of relevant websites and asking if they would be interested in linking to your site.
4. Use International Directories and Resource Pages
Another good way to get links from foreign Web sites is to submit your Web site to international directories and resource pages. This can be a time-consuming process, but it is often worth it to get high-quality links from Web sites relevant to your business.
5. Participate in international forums and communities
Participating in international forums and online communities is a great way to build relationships with potential link sources from other countries. It can also help you get your website in front of a wider audience, and get valuable feedback about your products or services.
When it comes to international link building, there are a number of different strategies that can be used. These are just a few of the most effective. By applying a mix of these strategies, you can begin to build a strong backlink profile from foreign websites, and grow your business in the process.