Switzerland & E-commerce: why translations play a big role there
Switzerland is a small country with four official languages, making it a unique and challenging market for e-commerce. In recent years, the Swiss e-commerce environment has grown significantly, with online sales expected to exceed 13 billion Swiss francs by 2022.
Customer
The importance of translations in the Swiss e-commerce environment cannot be overstated. Not only do they help companies reach a wider audience, but they also help build trust and credibility with customers. Customers are more likely to buy from a company that provides information in their own language, as it shows that the company values their needs and is willing to go the extra mile to provide a personalized experience.
Languages
One of the biggest challenges for e-commerce companies operating in Switzerland is the need to offer content in multiple languages. With a population of just over 8 million, Switzerland has four official languages: German, French, Italian and Romance. This means that e-commerce companies need to offer their websites, product descriptions and other content in multiple languages to reach the entire Swiss market. A good translation comes in handy here. Clonable can help you with this. We can translate the site for your customers, so you don't have to worry about customers not understanding your websites.
SEO
Moreover, offering content in multiple languages can help improve search engine optimization(SEO) and increase a company's visibility online. Search engines such as Google prefer websites that offer content in multiple languages because it indicates that the site is relevant to a wider audience. This can help drive more traffic to a company's website and ultimately lead to more sales.
In short, the Swiss e-commerce environment is unique and challenging because of the country's multilingual population. Offering content in multiple languages is essential for e-commerce companies operating in Switzerland because it helps reach a wider audience, build trust with customers and improve SEO.
