The website is an important part of any business. It is the digital business card and gives visitors a first impression. Therefore, it is very important that the website functions perfectly and looks professional. Of course, it is also important that the website is displayed in the right language. In many cases, this is the language of the country where the company is located. But increasingly, companies are choosing to have their website displayed in English as well. Why is this actually the case?

International Strategy

There are several reasons why it makes sense to have your website translated into English. First, it is important to consider the company's international strategy. If the company focuses on the international market, it makes sense to display the website in English. This makes it easier for foreign visitors to understand the website and gives the company a more professional appearance. The English language also ensures that your website is better indexed in international search engines, so this will also make your website better found not only by customers, but also by companies and organizations operating in the English market. This is very useful if you are planning to expand your business internationally.

Visitors

Even if the company does not directly target the international market, it may be wise to have the website translated into English. After all, English is one of the most widely spoken languages worldwide. Most people also enjoy scrolling through an English website more, so by translating your website into English, you also make it more customer-friendly for the customer. If the language of a website is not displayed in the visitor's own language, they are more likely to drop out quickly, so by translating it to English, visitors are more likely to take a look at the products displayed on the website. As a result, they are more likely to actually buy or order something.