Clearly, customer service is of great importance to any business. However, it is even more important to provide excellent customer service when you are dealing with customers from around the world. After all, this is a market with specific needs and requirements, and it is vital to respond well to this to ensure that your international customers are satisfied. There are a few additional considerations to take into account when it comes to providing international customer service. Here are 8 tips to help you succeed in this:
1. Translate and localize your content
One of the most important things you can do to provide great international customer service is to localize your content. This simply means translating into different languages. It means making sure the content is relevant and useful to customers in different countries and cultures. You can easily translate all website content with Clonable.
2. Hire international customer service representatives
Another way to provide good international customer service is to hire customer service representatives who are familiar with the cultures and languages of your target markets. That way, they can more easily understand and connect with your customers.
3. Use Google Analytics to determine your international customer service needs
Google Analytics can be a valuable tool for understanding the needs of your international customers. By looking at things like what countries they come from, what language they use and what pages they spend the most time on, you can get a better idea of what changes you need to make to your customer service strategy.
4. Use expensive native translation services where absolutely necessary
Sometimes when necessary, machine translation can do the job just as well. So, unless you're dealing with something that has to be absolutely perfect, there's no need to break the bank.
5. Outsource international customer service
Outsourcing is a great way to provide excellent international customer service without having to hire and train a bunch of new customer service representatives. There are a number of companies that specialize in providing customer service to companies with international customers.
6. Use AI translation software for your service emails
If you are looking for a way to provide great international customer service without spending a lot of money, you should consider using AI translation software for your support emails. This type of software is designed to deliver accurate translations quickly and easily.
7. Use social media
Social media is an excellent way to stay in touch with international customers. Make sure you have a presence on major social media platforms and manage them in different languages. This way you can keep your international followers informed about offers, new products and other important updates.
8. Offer chat and video calling
Take advantage of live chat and email support. This allows international customers to quickly and easily contact your customer service department regardless of their location. If you want to have a face-to-face conversation with your international customers, offer video calling through a tool such as Skype or Zoom. This allows you to help your customers in a way that is most comfortable for them.